• Posted On: April 10, 2022
• Posted By: PXEL

As more and more things in our world go digital, digital marketing becomes increasingly crucial to success in every industry. Digital marketing is especially important for startups that are building a brand image and trying to cement themselves in their target audience’s minds for several reasons – it’s a comprehensive strategy that will help them better understand their customers and give them data and metrics so they can grow and sustain their operations by making data-driven decisions. However, startups can’t afford the same amount or the kinds of digital marketing services as the other established companies and brands they are hoping to compete with. This makes choosing the right digital marketing strategies to adopt a difficult decision.

Thankfully in our years of experience helping startups of all kinds with our digital marketing services, PXEL Digital knows which strategies make the most sense. Here are our 5 digital marketing tips for SMEs:

Performance Foundations; How do you get targeted traffic that converts? How do you build a brand that attracts the right prospects.

Today’s customers are tough cookies. With so much choice and so little time they are making buying decisions based simply on what feels right.

1. Search Engine Optimization

Search engine optimization, more commonly referred to as SEO, is exactly what it sounds like – improving how visible your website, product, or service is when people search for it and other related things on a search engine. Obviously, the more visible your webpages are, the more likely you’ll attract prospective customers, and SEO also helps turn those prospects into conversions. Most SEO is done with Google in mind because it is the world’s largest search platform by far.

2. Social Media Marketing

With how popular social media has become, you’re likely to find a lot of your future loyal customers on one of the most popular platforms like Instagram, Facebook, Pinterest, and LinkedIn. Because of how many people are on social media – 95% of Kenyans use some form of social media, and that percentage grows every year – and how often it’s used – the average Kenyan is on social media for over two hours a day – it’s one of the best digital marketing strategies available to startups. With social media marketing, startups can generate leads, improve search rankings, and increase exposure and traffic.

There’s obviously a lot more to digital marketing than these five strategies, but they’re the best for startups looking to establish themselves in the market. To learn more about the other digital marketing strategies, or to start enjoying the benefits of effective digital marketing campaigns, contact the digital marketing experts at PXEL Digital today!

3. Content Marketing

“Content marketing” is a rather vague term since content can refer to so many things. So, let’s define it. Content marketing is a strategic approach to creating and distributing content that is on a consistent basis. Content can take many forms – videos, articles, webinars, social media posts, and more. With content marketing, businesses can show and tell exactly how their product or service is different from their competitors. It also increases visibility for brands, boosts brand awareness, builds credibility and authority, and builds relationships with consumers.

4. Pay Per Click

Typically referred to as PPC, utilizes the ads that appear in search engines to drive traffic to your website. Search for any product on Google, and you can see this for yourself. Businesses and advertisers pay a fee each time one of their ads is clicked, hence the name. PPC is great for startups because it allows them to reach customers at the right time, they don’t have to wait for results, and because they control how much they spend, it’s affordable and the ROI can be very high.

5. Email Marketing

Although the popularity of email has faded substantially in the last decade, email marketing is still consistently delivering return on investment (ROI) to marketers because some 90.3% of people in Kenya use it. In fact, a recent study conducted by the Data and Marketing Association found that the higher percentage a business spent its marketing budget on email marketing, the higher their ROI was. The study highlighted the benefits of email marketing and show that it generates interest, loyalty, and repeat sales. It’s simple – if it’s not broke, don’t fix it.

• Digital Marketing,
• Email Marketing,
• SEO,
• Social Media Advertising,